The public relations team for the 20/20 Experience Parts 1 and 2 for Justin Timberlake (JT) are doing an absolute great job. They have really engaged with the fans of the former boy-band member of N*sync.
JT is returning from a five year music break (although he collaborated with various artists and wrote tracks). He first announced his “comeback” (I use that term loosely) via YouTube, Instagram, Facebook & Twitter in 2012. The announcement came as a 30-second video of him walking into the music studio. Since that point, his PR team has done their part on using social media to continue to engage fans.
During the Legends of the Summer Tour, with Jay-Z, his PR team has created a scavenger hunt of sorts where a pair of shoes that are worn and signed by the man himself, is hidden in the town of the concert that night. Then, after the concert, fans rush to find the sneakers and whoever finds them, gets them. JT’s team will post photos of where the sneakers are hidden. This absolutely peaked my interest. In my opinion, this is such a great way to engage his fans as well as gain more followers, because who doesn’t want a pair of stinky, sweaty sneakers worn by a man worth more than I will ever have in my bank account.
For the release of 20/20 Experience, Part 2, JT’s team has been posting videos via Instagram of two pages of a book, that shows the 12 tracks. However, each video releases a track (again, keeping the fans of JT engaged). This is also where they announced when the album would be released.