Recently, a friend of mine had given me the book, “The Giver“, written by Lois Lowry, to read. I remember reading it in middle school, since it is a young adult book and I remember not really reading it, just reading it to get the correct answers on the test and move on to the next book.
Since I recently graduated from college, I finally had a night where I was not exhausted from a busy day. I made a cup of my tea and ‘dug in’ to the book.
For those who have not read the book, it is about a young boy, Jonas, who lives in a society where there is no pain, fear or war. Also in this society, you are assigned jobs and positions in life, which are given when the citizens of the society are a Twelve. At Jonas’ Ceremony of Twelve, he is given his assignment as The Receiver of Memory. He begins training with The Giver and Jonas learns through memories given to him by The Giver of what the society would be like if there were color, weather and emotion.
As I read the book, I began to felt the need to question why the world is the way it is today. Our world today, relies heavily on social media, which as we all know can be a good or a bad thing. Twitter tells us what is going on in the world, breaking news and sometimes what our friends are doing. It is those quick, “What’s happening?” that gets some people in trouble, look at Justine Sacco. In “The Giver” the citizens rely on The Committee to tell them what to think, do and say. Luckily we do not have this, but what if we did? How would The Committee handle Justine? What would happen if a brand had a Facebook campaign failure? Would the brand have to apologize to the citizens of the society?